September 25, 2017
In conjunction with Denver Startup Week (denverstartupweek.org), we're officially announcing the launch of our lifestyle & apparel brand @andColorado! The past few weeks in our soft launch phase we have seen an incredible response and we encourage you to continue supporting us by liking/following us on FB and Instagram. You'll find great Colorado centric content including articles, events, photography, and apparel. Check out our website to find out more about our 'Leave No Trace' cause and how sales from our apparel will go towards helping restore and protect the mountains in our backyard.
Who we are: andColorado is first and foremost a lifestyle brand that celebrates the outdoor mountains both in Colorado and around the country. We want to encourage the exploration of the natural outdoors while also being a proponent of mindful preservation of their inherent beauty. Having witnessed firsthand the harmful effects that tourists and travelers can have on the mountains, we actively raise awareness and work with programs that help with education and preservation of the natural sites that receive a lot of traffic (hiking trails, camp sites, etc). andCO is also an advocate of the healthy, positive effects that being amongst nature can have. We have established sub-brands that will grow and expand to not only encourage an active outdoor lifestyle but also provide education on the health benefits. Yoga&CO, Bike&CO, Run&CO, Hike&CO will all promote those particular activities within Colorado and the health benefits associated.Since our soft launch in August we've accomplished a lot! Here's a quick look back at our short and exciting journey so far:
August:-Completed a brand new logo design built to embrace the essence of Colorado.-Completed 8 unique designs for apparel items which are featured on premium apparel. -Launched andColorado.com storefront!-Launched andColorado social outlets on Twitter, Facebook & Instagram-Began our blog/news sections with focuses on events, travel & more.-Partnered with Velorama Festival to provide live event coverage!
September:-Launched ambassador program including ten individuals to represent the brand.-Launched Hat line with 8 unique designs!-Brought on multiple Colorado writers to start content creation for our blog section!-Introduced our new Yoga&Co brand with shirt designs and blog content.-Completed multiple website enhancements to improve the user experience!--Experienced explosive social media growth! Twitter 3,500+, Instagram 1950+, Facebook 450+
Looking forward to the exciting months and years ahead!
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