December 05, 2017
andColorado's recent launch of a new apparel line labeled "Colorado Elevates" has kicked off it's state-wide initiative to help raise money and awareness for organizations actively working to protect at-risk trails and parks in Colorado. One of the core issues that Colorado faces with it's sudden population boom is overcrowding on its mountains and the harmful effects hikers can have when they don't follow basic rules. Many Coloradans want to help however, and that's where andColorado looks to inspire and empower everyone to help make Colorado the best it can be.
Part of the "Colorado Elevates" initiative is also to help Leave No Trace by donating 10% of all apparel proceeds to the organization. The distinct "Colorado Elevates" design was created to represent more than what you might find with your usual Colorado Flag shirt. It was inspired by the wild/adventurous spirit of Colorado, and defined by those of us who wear it with pride in knowing that we are actively making a difference in our State.
Partnering with Leave No Trace on this initiative will help channel our efforts in the most effective ways, from holding group clean-up events to raising awareness through education. Multiple locations known as "hot spots" have been designated as high risk areas by the Leave No Trace organization (https://lnt.org/), and we look to bring our community together to provide support for them.
Their core principles reflect our beliefs:
The Seven Principles
A unique ambassador program allows certain individuals to take the next step and galvanize their social groups by letting them know about the "Colorado Elevates" campaign. You can apply to be part of this special group by visiting: https://andcolorado.com/pages/ambassador-program
"Share your good fortune with others. Participate in charity.
We may differ in our faith, religion, and culture, yet we all live together on the same boat. We are only custodians and not owners of The Earth, not its conquerors nor its destroyers."
-Native American Code of Ethics
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